For me, the letter ‘S’ with relation to SEO can mean nothing else than Shoemoney. Talk about an industry player, Shoemoney has done a great deal for the community whether it is relating to his radio show, blog, speaking sessions, conferences, or the like. He has helped me learn a lot and more importantly, make more money.

When I first started getting into search marketing, I did some looking around on popular forums and blogs that I could find through Google and I kept coming across this name over and over. At first, I was just impressed with amount of time the guy was referenced in other people’s discussions regarding search marketing. I had to check out his blog. Honestly, I have made it a daily stop for myself ever since.

I’m not really sure what to highlight as I’ve been able to gain so much just by following along for the past year and a half. I specialize in PPC and while that is only a portion of the things he is an expert in, I gained a lot of insight from the 2-part podcast on PPC he put out last summer. Along the way I have also picked up a lot of useful tips on affiliate marketing and just SEM in general, that, like I said, have helped me be much more successful with my PPC campaigns for my company.

I’m sure my case is the same as many others – I’ve seen a lot of praises of the big Superman/dollar sign symbol out in the blogosphere. Fitting, then, that for EnviSEO’s ABC’s of SEO that he earns an entry under ‘S’.