Bryan Rahn

Search Marketing, Lead Generation and Living Exceptionally.

Sage Advice from a Wild Horse

The talk of the town from the city in the west at LeadsCon today is how worried people are about the death of the short form (please note the ad in the upper right) and that it will put lead generation companies out of business.

If I have learned one thing in the past 6 years of my life it is that change will always happen. It is the people who stay on top of change and anticipate changes before they screw up their system that will stay ahead.

It’s true, Google taking the top spot from us would slow us down big time. It will be a dog fight in PPC land, and it may reach the point where we can no longer make money pay per clicking for leads.

Growth Partner

But Google was never going to just let us make money off them forever, right? That is why we always have to be looking for the next big thing. Take it from one of my closest personal advisors, featured in CEO’s under 30 today.

He is only 27 and has already tried more ideas than most do in their entire lifetimes. That is how we will stay ahead. Not by blindly chasing the next big idea, but by sticking to our expertise and testing more, new ways to make money online.

I am confident we can continue to test new ideas that will help us stay ahead, while planning for the future. So, even if it is the death of the short form, the key to success is having the team and ideas in place for 2010 and beyond.

So watch out for our next online domination. You might want to get in at the ground floor early.

Lane – I don’t Blame You

Lane Kiffin

Lane Kiffin, I do not blame you. The sports world is crying for the players he leaves behind at Tennessee. To that, I submit this argument.

First, it is the NCAA that establishes all the rules about players, how they are recrutited, how they have to commit, can’t transfer and so on. So the NCAA is forcing the players ‘left behind’ at Tennessee to stay there. Not Lane Kiffin.

Second, USC is his “dream job.” It may come open once in his lifetime. If your dream job came open, you would jump at it. He has to take the opportunity when he has the chance. It is unfortunate timing, but such is life.

Third, what would it take for Tennessee to fire Kiffin? One 4-8 season from his Volunteers and he would be out the door anyway? All it would take is that one mediocre season, and where would all these people talking about loyalty be then?

So I don’t find it fair that a team ‘feels betrayed’ by things like this. They wouldn’t care if they had fired someone . . .which reminds me . . . I bet somewhere, Phil Fulmer is laughing his ass off.

Habitat for Humanity in Columbia

Another great charity we have right here in Columbia, Missouri is Habitat for Humanity Columbia, MO.

Habitat for Humanity provides Economic prosperity in the Columbia area. A healthy housing market attracts businesses that depend on a range of housing options for their employees. Studies also show that providing stable, healthy housing is one of the most effective strategies for improving school performance in low income children.

Our local Habitat for Humanity also helps the environment. When people can find good housing that they can afford near their work, it improves our transportation system by decreasing congestion and reducing commuting costs. Habitat’s commitment to green building produces energy-efficient homes that are more affordable to maintain. Additionally, building housing near public transportation and thriving job centers results in diminished air pollution and congestion.

7 Dudes spooning at the MGM Grand

PubCon will always hold a special place as a Las Vegas staple in my heart. And as we have gotten older, and the trips have become fewer and farther between for some, and more often and with greater intensity for others, it’s great to have an opportunity to get away together. Not a week in Columbia or a weekend in Vegas goes by without a mention of something that happened once while in the lost city in the desert.

PubCon

But PubCon has always been more than a simple Vegas trip. PubCon gives your coworkers an opportunity to get out of the office, pick up the nose out of the laptop and meet the interesting folks in our little industry. And even more than your 27th trip out to Las Vegas, PubCon is not a vacation but an opportunity.

This year we have a whole squad to descend on the strip. PubCon will give us the chance to see what is going on in the world, hear some new ideas and grow stronger as a team. We may be able to put the next project into scope and perspective. We can set new goals and aim for bigger and better things. Plus, there is something about traveling and having shared experiences together that makes a team grow more determined to do something big together. Should be a nice few days in the desert, and I’m looking forward and some airing of grievances, male bed sharing, and maybe we can fit in a round of beer pong.

This year should provide extra fun for our group. We are giving away a PubCon personal assistant with the brain child of our next venture Growth Partner.com. Hopefully we can mash up with some like minded people who want to dominate an industry online. 10% goal setters need not apply, we want to achieve exponential growth and dominate the way Kobe cleaned house with 81. But, with the assistant at least I can be rest assured there will be an ice cold water on me nightstand when I wake up in the morning.

For a charity program that appeases me, I don’t have to look further than my own backyard. It is great to work for a company that really knows how to share the love. The VA Mortgage Center Scholarship Program has awarded over $25,000 in scholarships to college students in the ROTC program, and sons and daughters of Veterans.

VA Mortgage Scholarship

I was able to meet one of the scholarship winners in person, Alicia Swartz, and present her with a check for $1500. She is a student at the University of Missouri, majoring in Photo Journalism and enrolled in the Air Force ROTC Program. She plans to graduate and be commissioned in May 2010. As part of this program, I was able to achieve one of my goals of finally presenting someone with a really big check, Publishers Clearing House style.

VA Mortgage Center.com helps Veterans and Active Duty become home owners thru the VA Loan program. Our VA Specialists work with the thousands of families who are eligible for VA Loans, to help find a solution to finance their homes.

Pub Con Poker Tournament

Everything I need to know in Life, I learned from throwing a Speed Dating Event

As many of you know, I recently hitched my wagon to the steed of Josh Kayser. We wanted to do something fun together, and apparently we settled on throwing a speed dating event.

We had the first of what we hope to be many events last night. It went, as I like to think, about as well as it possibly could have. After expenses, we raised $400 for Big Brothers Big Sisters. We had a turnout of 30 people, twice as many girls as guys. Generally speaking, a good problem to have.

So, what did we learn from this? I think we have some good take aways, and, when combined with everything I learned in Vegas, I think there are some life lessons here:

Aim Big. Our goal should never have been to fill Quinton’s with 200 people. Then, you get 50 people and you are disappointed. Our goal should have been to fill Faurot Field with 2,000 people. Then, if we got 500, that would be big.

Wisely hitch your wagon to good people’s steed. You can’t under estimate the value of knowing people. This event could never have been pulled off with a connection at Big Brothers Big Sisters, knowing Mike McClung from the Big Thinker Meet Up, having a connection with Tak at Columbia’s number 1 hit music station, and the help of Katie Olson, the best wedding planner in the business. Networking is valuable. So get your nose out of the laptop every once in a while and say hello to a new friend.

Understand your talents. I have many talents. Well, ok, maybe two or three. But one of them is definitely not ‘event throwing.’ In fact, I had never even been to a speed dating event before. Don’t get me wrong, it’s great to try new things. But if you are going to sink your teeth into a large project, it tends to go better if you are one of the world’s foremost experts in said area. So, for future events I will probably stick to pay per click competitions, college football betting, and being the world’s most eligible statistician.

It’s better to have tried than done nothing at all. We had fun, and learned some lessons on the way. It’s great to stay busy and stay challenged. It’s what keeps your mind sharp and body guessing. Sure, there were people who thought sure we’d fail. To them, I say in the words of my good friend Blue Jay, “Hey, how’s the view from the cheap seats?” Challenge yourself to do something you never thought you could.

I have to admit, there was a time I thought we might have 5 tables. I thought we might have 5 people. I had to tell Mike I thought we’d have 5 tables, which was embarrassing, but not nearly as embarrassing as it would have been to actually have only 5 tables. Even so, I would have still been happy we stepped out on a limb and tried something differet.

So the million dollar question is, should we throw another event? Who knows. Columbia is a relationship town once you reach a certain age. People grab on to the closest thing and stick to it as soon as college is over. Maybe, Columbia just isn’t ready for speed dating. Better yet, maybe Columbia just isn’t ready for me.

I’d rather see someone else take what we started and run with it. It was fun getting it started, now it is time to pass the torch. If you want to take it on, it’s yours. I have to warn you though, it’s risky. You win some and you lose some in the high stakes world of speed dating.

The Last Will and Testiment of Plus 1 Marketing

As many of you may already know, Plus 1 Marketing was ranked number 226 in the Inc 500 this year as one of the fastest growing companies in the US. We were ranked number 1 in the state of Missouri. Since many people ask about how we got the name, I submit for you, this email from Brant on how it came to be.

The other one is from the idea I have been talking about recently. It is based on the fact that we should have the goal to get better every day, regardless of how small of an improvement. And it is something I used to talk about during the ShowMe days. We should not strive to beat the competition; we should strive to be unbeatable. That basically took the idea many others have talked about in the past – Don’t focus on being better than others, focus on being better than you. So I came up with Plus1.

Probably a good decision, since some of the other names in consideration were:

  • Hungry Fools
  • Studio 97
  • Junior Mint Marketing
  • Drunk Poets
  • Assman Marketing
  • Brain Showers

So, in offering proper reflection on our times at Plus 1, I present to you what everyone will leave, for the ones who are left behind. Without any further adieu: The Last Will and Testament of Plus 1 Marketing.

Kate leaves the walk of shame thru the hotel in Kal’s boxers and Leah’s shoes. She leaves her Diet Coke, Marlboro lites and man voice. She leaves the parking lot at the tailgate. She leaves the note that she left for Mike.

B-rye leaves getting lost in his hair. He leaves being a Viking. He leaves getting kicked out of piano bars with soup. He leaves the international symbol for dick in mouth.

Kayser leaves his advice on how women should be. He leaves his Tommy Bahama sandals. He leaves all of the unsavory people he deals with. He leaves ladder racks and getting his mind right. He leaves his fishing boat and riding lawnmower.

Mike leaves Gerald. He leaves Tigasland. He leaves introducing us to Hooka at the Blue Fuege. He leaves showing up for work at 2. He leaves switching majors 3 times, 5 plus years of college, and his 1.3 GPA.

Dipps leaves at 3:30.

Tiny Tim leaves crazy reactor field. He also leaves all of his used Kleenex.

Brock leaves refusing to sit in chairs during meetings.

Brittany leaves her abbreviations. STSSC. She leaves Sally O Mally.

Mitch leaves Scott. He leaves passing out on his front lawn after tailgates.

Lane..well…Lane just leaves.

Scotty leaves Perche Thursday and Mitch’s wet bed.

Donkey leaves getting in a car accident with a cop and smashing Nate’s car. He leaves being the best wheel man in the business. He leaves refusing to wear shoes in the office and the Roast of Gringo D Mule. He leaves being bathed in change.

HeavyT leaves sleeping in his car, putting a tarp over his car for fear of hail and his blow up chair from Special Olympiks. He leaves jumping from a moving car. He leaves being the only employee to get arrested at the office. He leaves McLovin.

Phil leaves Blackie and Brown Billie. He leaves sex with his wife. He leaves inexplicably dumping a full beer on his head at flip cup at the Blues game. He leaves “The Hump Day Review.”

Ken Woo leaves wars between him and cooked meats. He leaves the mixed tape he made for Katie.

Leah leaves filling the printer with paper. She leaves her Cheeseburger swimming in Sprite. And her sexy boyfriend.

Katie leaves her gumby shirt.

Burcheck leaves showing up for work at 11am…at Bangkok. He leaves his boyfriend from Ghostbar. He leaves sleeping in the parking garage. He leaves running behind Nate as his ‘gay trainer.’ He leaves Casey at the bat. He leaves the Ben and Jerry’s sign. He leaves waking up in his boxers with everyone working around him.

Jarad leaves planning his own birthday party. He leaves throwing the Chinquapin chairs into the lake, and retrieving them.

Cullen leaves lolcats. He leaves spoiling the end of Harry Potter to Elise.

Elise leaves the most unsuccessful tenure of any Plus 1 employee. She leaves getting banged at the utopia.

Rob leaves the limo and the dork bin. He leaves Cancerslug.

From leaves his white sport coat, VIP wristband, and ipod for Carl. He leaves his interrogations of every new female employee. He leaves ‘working’ on 24 for 24. He leaves Armashirts and Chipnotic. He leaves his insufferable sunglasses crew from tailgates and his game day pants. He leaves being Lit up Like a Birthday Cake and Fucked up Like a Pile of Coathangers. He leaves ‘banging it out.’

Nathaniel leaves the second sexiest guy in Columbia award. He leaves his beloved Ottawa senators. He leaves Das Boot. He leaves Special Olympics. He leaves SEO Thursday, The Great Success and Interview with a Friend. He leaves Spin the Bottle, Hockey Night in America and Narf. He leaves the Central West End, his beloved Metro link and eating weed. He leaves the East Coast vs West coast rapper poster set up. He leaves Crestwood Lane and Pita Pit. He leaves NHL 97 on Sega and his bachelor party in Amsterdam. He leaves the Breakfast club. He leaves his fashion advice and Main Squeeze. He leaves planning the Christmas parties and announcing the boxing match. He leaves Bob and Tom. He leaves his boombox.

Brant leaves his Christmas Music. He leaves Brains Abroad. He leaves ‘Key Lime Pie, Jimmy Buffett and Dave Matthews. He leaves Movie Thursdays, his tailgate trailer, and the Bus! He leaves his playlists, coolers and utopian society. He leaves his cowboy hat and the boxing title. He leaves the phrase ‘getting banged.’ He leaves spending an entire weekend in St Louis only to miss Nate’s wedding. Oh, and Rob’s. He leaves hitting an inside the park home run at Special O, only to immediately run to his car because his wife came to pick him up. He leaves counting leads with an abacus. He leaves passing out instructions in Boston while I go take a shot. He leaves Carpe Diem.

All of Plus 1 leaves our disdain for Koko the Monkey, and our love for acoustic renditions of Good Bye Earl. We leave the Bean Counter. We leave Soda Pop Sherry. We leave that 5 day turned 3 day trip to Lake of the Ozarks. We leave the palm tree and the fish tank. We leave having our entire workspace be just a hallway. We leave moving downstairs, downstairs again, and then upstairs. We leave the LakeRentals banner. We leave the slip and slide at the golf outing. We leave coloring days. We leave flip cup and trips to Vegas, Blues games, Cardinals games and bowling matches. Finally, we leave the better part of a decade, our youth, and our livers. We leave our playgirl lifestyle and bank account to back it. We leave the fish we buried behind the building. We leave hard work, integrity, and results. Finally, we leave our passion for life, our desire to be the best, and most importantly, we leave our unwavering love for each other.

See the rest of the pictures of the Plus1 Era here.

Wedding Awards

The path between Columbia, Missouri and Sturgeon Bay, Wisconsin is not a well travelled one, but I couldn’t be more satisfied with the results. Awards below.

Awards for Clint’s wedding –

Best post golf shot comment – Joey Bear for “Okey Dokey”
Best conversation starter – Bryan for “I’m just enjoying this beautiful webber.”
Best pick up line – Josh for “Hey!…You in the Green Dress”
Most Irrational Fear – Joey Bear for brandishing a butter knife as he walked through the streets of Sturgeon Bay alone.
Best food order – Joey Bear for his 4am omelet, then adding an appetizer sampler on the side.
Best name – Kelli with an i.
Best Contest – The color check. “Correct. Correct. Borderline. Eerrrrr.”
Best Introduction – “Hi Molly, I’m Duncan”
Best comment on attire – “Whatever grey pants.”
Best accessory – Schaber for showing up for golf in shin guards.
Best dance move – Joe getting stuck break dancing. Mike in Save a Horse Ride a Cowboy is a close second.
Most Well Bathed – Joey Bear for his two baths
Best ‘That’s what she Said’ – “Did I just hear fivesome?”

My only regret is Schaber didn’t thank us all for coming 10 plus times. View more pictures here. Stay classy.

10 Years

These two photographs were taken almost exactly 10 years apart.


One is from Wayzata High School 1999 and the other Sturgeon Bay 2009. Here is hoping the better part of a decade in Columbia has been good to me.

Welcome to the Internet

Would like to make a quick post to welcome my sister, Laura, to the internet blogosphere. Seems her blog will address the life and times of someone living the Quarter Life Crisis in Alexandria, Minnesota. Stay with this blog and throw it in your reader. After all, this is the same person who wrote a Christmas Letter to the extended family which included this gem -

“Bryan spends all of his time with his stupid friends – Jay, Joe, Clint etc. But that is fine because no one around here likes him much anyway. Laura, continues to be successful at everything she does. There is nothing more to say about her except that she is our favorite child.”

So you should get some laughs about out of it.

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