The talk of the town from the city in the west at LeadsCon today is how worried people are about the death of the short form (please note the ad in the upper right) and that it will put lead generation companies out of business.

If I have learned one thing in the past 6 years of my life it is that change will always happen. It is the people who stay on top of change and anticipate changes before they screw up their system that will stay ahead.

It’s true, Google taking the top spot from us would slow us down big time. It will be a dog fight in PPC land, and it may reach the point where we can no longer make money pay per clicking for leads.

But Google was never going to just let us make money off them forever, right? That is why we always have to be looking for the next big thing. Take it from one of my closest personal advisors, featured in CEO’s under 30 today.

He is only 27 and has already tried more ideas than most do in their entire lifetimes. That is how we will stay ahead. Not by blindly chasing the next big idea, but by sticking to our expertise and testing more, new ways to make money online.

I am confident we can continue to test new ideas that will help us stay ahead, while planning for the future. So, even if it is the death of the short form, the key to success is having the team and ideas in place for 2010 and beyond.

So watch out for our next online domination. You might want to get in at the ground floor early.